Hi, I’m Craig Powers.
I am a researcher, writer, editor, podcaster, dad, and tall person. I know more about business software than I ever intended, having covered it professionally as an analyst, journalist, and content marketer for the past 9 years.

For the last five years, I have worked as an Industry Analyst and market research for an independent SAP publication and community, as well as a large research firm. In these roles, I have conducted market research focused on digital business, AI, and the larger enterprise technology ecosystem. Before that, I worked as a journalist and content marketer covering technology.

In my free time, I host a sports-centric podcast that spun off my popular blog dedicated to my alma mater, Washington State University. I enjoy compiling rigorous, data-driven game previews, writing features, and dabbling in occasional satire.