Resume

Professional Summary

I have worked in the enterprise technology space for 13 years as a journalist, content marketer, and for the last five years primarily as a market researcher.

I am especially skilled at and most enjoy designingstudies, reading data trends, and combining them with broader qualitative information, then translating that into insights that are consumable for the right audiences.

Relevant Experience

SAPinsider

Research Analyst

April 2021-August 2022, May 2025-present

  • Lead market research analyst for data and analytics, AI, and automation research.
  • Built research calendars, designed and implemented surveys, conducted data analysis, and wrote reports.
  • Used AI resources such as ChatGPT, Perplexity, and CoPilot to augment and expedite the research process, including survey topics, design, and writing.
  • Wrote articles based on industry news and research, synthesized difficult topics for broad readership.
  • Maintained relationships with relevant vendors in space and conducted vendor briefings.
  • Wrote and published ongoing analyses on technology and market trends.
  • Interviewed executives and IT leaders.
  • Hosted webinars on research topics and served as a guest analyst on vendor webinars.
  • Provided client and sales support as needed.

IDC

Research Director, Worldwide Digital Business and AI Transformation Strategies

August 2022-November 2024

  • Primary market research on worldwide digital business and AI transformation strategies trends.
  • Hosted webinars and spoke at in-person industry events.
  • Led and managed key worldwide research projects involving colleagues on multiple continents.
  • Designed surveys and conducted data analysis.
  • Produced regular written research reports and market presentations.
  • Maintained client relationships and supported sales efforts.
  • Rizing LLC

Managing Editor

March 2018-April 2021

  • Created and operated a content program at an SAP software implementation and technology
  • partner for multiple brands across three business units—Human Capital Management, Enterprise Asset Management, and Consumer Industries.
  • Built and conducted Editorial Boards. Wrote, edited, and published blogs, and maintained editorial calendars.
  • Created videos, contributed to whitepapers, and presentations.
  • Managed and edited content from multiple sources, including executives, consultants, and
  • partners.
  • Ghostwriting for executives.
  • Hosted and moderated LinkedIn Live sessions.
  • Trained consultants and executives on effective writing and blogging strategies.

ASUG (Americas’ SAP User Group)

Senior Editor

April 2013- March 2018

  • Managed, wrote, and edited print and video content for ASUGNews.com and ASUGTV YouTube channel, focused on the SAP ecosystem.
  • Topics covered included human resources technology, finance, supply chain, analytics, Big Data, machine learning, and more.
  • Created the company’s top-performing weekly newsletter and contributed to ASUG Research survey reports.
  • Became go-to SAP and enterprise software expert at ASUG, running educational sessions for coworkers and filming onboarding videos.

Education

University of Vermont

Graduate work, Statistics

Washington State University

B.A. in History, Teacher’s Certification